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Restoring Redondos Routes

Restoring Redondos Routes

Artesia Blvd2In 1962 the State of California took control of Redondo Beach Boulevard and changed its name to Artesia Boulevard.
In the mid-70’s and 80’s, the State experienced budget issues, neglected the boulevard, and in 1994 engaged the City of Redondo Beach to take it back.

In 2004, control was returned to Redondo Beach.

Now it’s time to restore its original name, Redondo Beach Boulevard.

The Redondo Beach Historical Society and the North Redondo Beach Business Association (NRBBA) have re-engaged the City of Redondo Beach to complete its program called Restoring Redondo’s Routes: A coordinated, community effort to finalize this important name restoration.


Working Together

Our final step in Restoring Redondo’s Routes is to gather comments from the community and present them to the Redondo Beach City Council prior to their vote on the name change.  We need to hear your thoughts!

During the month of March 2016, our teams are reaching out to businesses and residents to answer your questions and gather your opinions & comments for presentation to the RB City Council.  If you would like to share your thoughts, please email and a representative will contact you.  Thank you for your time and efforts!

We Need Your Help to Move Forward!

Why Restore the Name?

Restoring “The Boulevard” to its original name offers businesses many positive benefits:

  • Serves as an important first step towards creating a distinctive “Sense of Place,” community pride and enjoyment.
  • Creates a recognized brand that can be successfully marketed.
  • Capitalizes on Redondo Beach’s positive images and significant marketing efforts and $$$ via the City and Chamber of Commerce.
  • Fosters business development and growth through heightened visibility and compatible marketing efforts.
  • Refocuses public and private financial resources to the Boulevard and community projects.

Restoring Redondo’s Routes – Time Line

1962 – State of California approaches RB City Council to rename Redondo Beach Blvd to Artesia Blvd., make it a State Highway, maintain it, and ultimately connect it with the planned 91 Freeway.  RB City Council approves.

1994 – Redondo begins negotiations with State to take back responsibility from CalTrans due to budget issues and lack of maintenance for 20+ years.

2004 – Deal is reached with State for RB to take back responsibility, including a calculated amount of back “maintenance funds” from CalTrans.  Artesia Blvd. responsibility is returned to Redondo Beach.

2004 – The City of Redondo uses the negotiated “maintenance funds” to resurface the pavement and upgrade the medians.

2008 – The City of Redondo replaces the medians with the current agriculture and “beach themed” cross walks.

2010 – The Redondo Beach Historical Society and the NRBBA begin advocacy and community outreach programs to address restoring the name Redondo Beach Blvd. and create a cohesive “sense of place” along the Blvd.

2012 – Then City Manager, Bill Workman, begins working with RB residents and the NRBBA to develop a comprehensive “Artesia Blvd. Revitalization Strategy.”

2013 – Funds are allocated in the City’s Strategic Plan for three specific projects:  1) Conduct community outreach on restoring Artesia’s name back to Redondo Beach Blvd., 2) determine if a “Business Development District” is viable and appropriate, and 3) create a cohesive plan for signage on Artesia Blvd.

2013 / 2014 – The City of Redondo Beach conducts formal community outreach meetings and finds the proposed the Artesia Blvd. name change
Very Positive and Appropriate.

2014/ 2015 – Redondo hires a new City Manager, Joe Hoefgen, and the name change process is put “on hold.”

2015 – The RB Historical Society and the NRBBA re-engage the City of RB to move forward with Restoring Redondo’s Routes and finalize the name change.

2016 – Final Steps:  Survey residents, business owners and property owners to present findings to the RB City Council prior to their vote on restoring Artesia Blvd’s name back to Redondo Beach Blvd.

Myth vs. Reality

Myth: Family trusts, wills and accounts that reference property will have to be changed.

Reality: No. Street addresses are not used.  All real property is recorded by tract and lot numbers for legal filings and purpose.

Myth: Mail will not be delivered timely – if at all.

Reality: The United States Post Office guarantees delivery for one year following the change of a street name. There is no fee or requirement for the property owners.  Beyond the one-year guarantee, the mail will continue to be delivered to the addresses, the USPS officially only “guarantees” delivery to the previous address for the one year.

Myth: The cost of restoration outweighs the benefits.

Reality: There may be one-time, short term costs. Stationery, business cards, forms, menus and printed marketing materials that contain the street address will have to change. These are all recurring costs of doing business.

This name restoration occurs over 2-3 years. Also, many address changes occur on web-based media with a few keystrokes; usually at no cost.

Myth: Checks will have to be reordered to reflect the change.

Reality: A check reorder can be free or cost $3 and up for a box of 500 checks. However, it is not necessary to change the street address for a check to be valid: as long as the account number is the same.

Myth: Taxes collected from property owners, including residents, will pay the cost of replacing street signs.

Reality: The City of Redondo Beach receives funds from the State of California to replace and maintain street signs. The money to facilitate this name change was allocated by the Redondo Beach City Council in 2013.

Myth: It is the property owner’s responsibility to notify the Los Angeles County Tax Assessor of the address change.

Reality: No. The City of RB is responsible to notify the County Tax Assessor of the change in address on behalf of all affected property owners at no charge.

Questions & Answers

Does Redondo have the right to restore the name to Redondo Beach Blvd.?

Yes.  Artesia Blvd. is no longer maintained by CalTrans and therefore falls under municipal jurisdiction.  With City Council approval and community support, cities may change the names of streets within their city limits.

Will Google Maps and other online mapping programs be able to find previous addresses once the change becomes complete?

Google Maps and other online mapping programs reflect address changes all the time, all over the world.  Managing this change will not be an issue whatsoever and/or cost any $$$.

Does this name change affect the street numbers in other cities?

There are no repeating numbers in the continuation of Redondo Beach Blvd. through Gardena and other cities.

In fact, currently, if you to Ask Siri about “2506 Artesia Blvd.” you first get 2506 Artesia Blvd, Long Beach.  Ask for “2506 Artesia Blvd., Redondo Beach” and you get “2506 Redondo Beach Blvd., Redondo Beach.”

Is changing a street name very common?

Changing street names is not a small undertaking, but it does occur more frequently than you might think.  An example is the recent trend of many cities that renamed primary boulevards to “Martin Luther King Jr. Blvd.”

In the 90’s Manhattan Beach, Redondo, Hawthorne, and Lawndale, changed “Compton Blvd.” to “Marine Ave.” and previously Manhattan, Redondo, and Lawndale also changed “Central Blvd” to “Manhattan Beach Blvd.”

Manhattan Beach and Hermosa Beach have voted against the name change, how does this work?

Manhattan Beach and Hermosa Beach both have the right to not restore the name back to Redondo Beach Blvd. It does not affect Redondo Beach’s ability to restore the name within its city limits.

If the name Redondo Beach Blvd. is restored within Redondo Beach city limits, Redondo’s signs will denote “Redondo Beach Blvd.” and the other side of the street, with Manhattan Beach signs, will continue to reflect “Artesia Blvd.”

How long does the name change take?

The name change takes 2-3 years to fully take effect, it is NOT done overnight. The USPS continues to deliver mail and all changes are quite gradual.